The slow but steady leak of information about Kendrick Lamar’s new album and follow-up to 2012’s good kid m.A.A.d. city has reached another milestone. Folks, it looks like we have an album cover. And in fact, we may also have a title, though more on that in a minute. Today, Kendrick Lamar posted the above photo on Instagram , with the caption, “Don’t all dogs go to heaven? Don’t Gangsta’s boogie? Do owl shit stank? Lions, Tigers & Bears. But TO PIMP A BUTTERFLY. Its the American dream nigga….” – lil Homie.
Given that the image really looks like an album cover, it certainly looks like this is it — and fits a certain aesthetic theme this year along with D’Angelo’s Black Messiah. And based on the message, the all-caps phrase, To Pimp A Butterfly might very well be the album’s title. That hasn’t yet been confirmed, though Twitter users have already made that leap. Update: Rolling Stone confirms that To Pimp a Butterfly is the album’s title.
However, the iTunes page for the album does not yet feature the updated information. It does, however, list previously released single “The Blacker the Berry” as one of the album’s tracks. So there’s that.
In case you missed it earlier this year, good kid, m.A.A.d. city was our number one album of the decade so far.
Jeff Terich is the founder and editor of Treble. He's been writing about music for 20 years and has been published at American Songwriter, Bandcamp Daily, Reverb, Spin, Stereogum, uDiscoverMusic, VinylMePlease and some others that he's forgetting right now. He's still not tired of it.