It’s a golden age for wacky promotional stunts, isn’t it? Boards of Canada dropping extra-rare white label 12-inch singles at Record Store Day Events. Daft Punk blowing up your cell phone with hype videos. And now Cut Copy is getting in on the act with a slightly less gimmicky (but still kinda gimmicky) stunt. This weekend, at Pitchfork Fest, at the CHIRP Record Fair, Cut Copy had a booth set up where 120 copies of the group’s new single “Let Me Show You” were lathe-cut on the spot and engraved with the buyer’s name. It’s a safe bet these will be expensive if anyone wants to put them up for sale.
Someone did rip the audio onto Youtube, so listen to it below.
Jeff Terich is the founder and editor of Treble. He's been writing about music for 20 years and has been published at American Songwriter, Bandcamp Daily, Reverb, Spin, Stereogum, uDiscoverMusic, VinylMePlease and some others that he's forgetting right now. He's still not tired of it.