Phoebe Bridgers has just announced a new label, called Saddest Factory Records. The label is a partnership with Secretly Group, the parent company of Dead Oceans, which has released her two studio albums. In a Billboard interview, she describes the chill origin story: “I brought it up, like, ‘Can I have a label?'” Bridgers says. “And they were like, ‘Yeah, totally.'”
The name is a pun on “satisfactory,” a term that’s often used in record contracts, and Bridgers wanted to create a way for artists to get their music out without much of the frustration that comes with the business side of the music industry. She describes the mission of Saddest Factory in a statement: “The vision of the label is simple: good songs, regardless of genre.” Artists can submit unsolicited demos at SaddestFactoryRecords.com.