Kim Gordon announces new album, PLAY ME

Moni Haworth

Kim Gordon has announced a new album. On March 13, she’ll release PLAY ME via Matador. Today she’s shared the first single, “NOT TODAY.” Hear it below via its video, directed by Rodarte fashion label founders and filmmakers Kate and Laura Mulleavy with director of photography Christopher Blauvelt.

“I started singing in a way I hadn’t sung in a long time,” Gordon said in a statement about the song. “This other voice came out.”

“We wanted the songs to be short,” Gordon adds about her continued collaboration with LA producer Justin Raisen. “We wanted to do it really fast. It’s more focused, and maybe more confident. I always kind of work off of rhythms, and I knew I wanted it to be even more beat-oriented than the last one. Justin really gets my voice and my lyrics and he understands how I work—that came forth even more on this record.”

PLAY ME follows 2024’s The Collective, which is featured on our list of the 50 Best Albums of 2024.