Ghostly International and Secretly have announced the formation of a new record label group, All Flowers. In addition to the artists at Ghostly, All Flowers will oversee a newly launched R&B/hip-hop culture brand, drink sum wtr. Its first signee is Deem Spencer, and will launch a singles series that will include Shelley FKA DRAM, Sol Galeano and Wahid.
All Flowers will operate within the Secretly, which also includes the Secretly Group labels—Jagjaguwar, Dead Oceans, Secretly Canadian, Saddest Factory—as well as Numero Group, 37d03d, Secretly Publishing, and Secretly Distribution. Sam Valenti IV, founder and CEO of Ghostly will serve as Co-Founder, Co-CEO and Chief Creative Officer of All Flowers Group. “The ‘same soil, water, and sun’ approach we envisioned for Ghostly when partnering with Secretly has already led to some of our most beloved signings and a true sense of international connection. This new chapter will add to our collective voice and help us encourage new and visionary leadership, which Nigil, Alex [Berenson, A&R], and Kate [Ebeling, Marketing Director] exemplify,” he says.
“I’m very excited about the journey that I’m about to take with this new venture,” says Nigil Mack, CEO and A&R of drink sum wtr. “Working with a like-minded team of industry seasoned professionals who are all unified in making artist development the core focus of drink sum wtr, the artist’s vision will always be the priority. Never at drink sum wtr will we chase trends and algorithms. We’d rather chase legacy.”