Pitchfork to be restructured under GQ

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Consequence of Sound reports that Conde Nast is restructuring long-running music website Pitchfork by “bringing the team into the GQ organization.”

COS notes that on Twitter (X), Semafor’s Max Tani shared a note to Pitchfork staff that was sent on Wednesday afternoon. “The decision was made after a careful evaluation of Pitchfork’s performance and what we believe is the best path forward for the beand so that our coverage of music can continue to thrive within the company,” the note reads in part.

Tani also reports that “Pitchfork is going to continue publishing, but [its] future seems unclear medium/long term. I’m told this was a business side decision, advertising is stronger at other Conde brands like GQ.” As part of the restructuring, editor in chief Puja Patel will be leaving Pitchfork.

Conde Nast acquired Pitchfork in 2015.

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