Jay Z is relaunching streaming service Tidal, which he purchased earlier in March for $56 million, from Swedish company Aspiro. The rollout of the high-quality music service kicked off with some big-name artists, including Beyoncé, Kanye West, Nicki Minaj, Rihanna, Madonna, Coldplay and Jack White’s Third Man Records all changing their Twitter icons to a turquoise square.
Jay, himself, will be making a special announcement at 5 p.m., at a special launch event.
Tidal is a lossless, CD-quality streaming service that is offering a competitive alternative to Spotify. There is no free, ad-supported version of the service available, and monthly subscriptions cost $19.95. Every major label is signed up for Tidal, and will feature playlists and content curated by “experts”. There’s also the fun possibility of being able to listen to Fiona Apple’s debut album Tidal, on Tidal. Wordplay!
Read our recent Pet Grief column on Pono, vinyl and determining the best audio format.
Jeff Terich is the founder and editor of Treble. He's been writing about music for 20 years and has been published at American Songwriter, Bandcamp Daily, Reverb, Spin, Stereogum, uDiscoverMusic, VinylMePlease and some others that he's forgetting right now. He's still not tired of it.