Ought tackle gender identity in their new “Desire” video

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Ought Desire video

Ought have just shared the new video for “Desire,” from their new album Room Inside the World, released last month via Merge. The clip opens on a shot of a snowy junkyard stacked with cars, and cuts to shots of the band performing while following a central protagonist, who undergoes a sort of transformation late in the video.

It was directed by Heather Rappard, who had this to say about the video: “Desire” as a song has a real triumphant quality and masculine energy; I wanted to take this and subvert it and create a video that focused more on internal desire. Something that was important to me was that the video feel cathartic and positive; I’ve seen a lot of videos that take on ideas around gender that have characters being assaulted, or just exoticized. I wanted this character to have a full life but be most empowered, happiest, and at peace with himself when he’s on stage at the end.”

Watch the Ought “Desire” video below.

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