Jay Z is relaunching streaming service Tidal, which he purchased earlier in March for $56 million, from Swedish company Aspiro. The rollout of the high-quality music service kicked off with some big-name artists, including Beyoncé, Kanye West, Nicki Minaj, Rihanna, Madonna, Coldplay and Jack White’s Third Man Records all changing their Twitter icons to a turquoise square.
Jay, himself, will be making a special announcement at 5 p.m., at a special launch event.
Tidal is a lossless, CD-quality streaming service that is offering a competitive alternative to Spotify. There is no free, ad-supported version of the service available, and monthly subscriptions cost $19.95. Every major label is signed up for Tidal, and will feature playlists and content curated by “experts”. There’s also the fun possibility of being able to listen to Fiona Apple’s debut album Tidal, on Tidal. Wordplay!
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