On Aug. 25, The New Pornographers will release Brill Bruisers — their follow-up to 2010′s Together — via Matador. And the first video to be launched from the album is a highly entertaining one. The clip for new song “War on the East Coast,” directed by Thom Glunt, follows Carl Newman and Dan Bejar through a city at war, with all kinds of insane things happening in the background, which the two of them seem to be oblivious to.
It might remind you a little bit of the video for “Bittersweet Symphony” by The Verve, and as it turns out, Newman says of the video, “We were going for some mid-nineties second-tier Britpop attitude.” OK then! Also, Newman is doing the lip-sync job in the video, even though Bejar actually sings the tune. Those wacky Pornographers. Watch the clip below.