Canadian synth-pop duo Purity Ring recently announced the upcoming release of Another Eternity, their follow-up to 2012’s Shrines. The band has also recently released a couple of new tracks on the album, “Begin Again” and “Push Pull,” and the latter has a new accompanying video out today. The clip is colorful and slow-moving, beginning with a neon shot of Megan James’ mouth, before it starts to focus in on the vocalist floating around in some vividly colored waters with shades of purple, pink and navy blue. It was directed by Renata Raksha, and it looks pretty damn cool (song’s not too shabby either!).
Watch the Purity Ring “Push Pull” video below, courtesy of MTV.
Jeff Terich is the founder and editor of Treble. He's been writing about music for 20 years and has been published at American Songwriter, Bandcamp Daily, Reverb, Spin, Stereogum, uDiscoverMusic, VinylMePlease and some others that he's forgetting right now. He's still not tired of it.