Eccentric pop artist Shamir is releasing his debut album Ratchet on May 19, via XL. And while some artists simply prefer to promote their work with videos or track premieres, Shamir has launched something much more interesting: A relationship hotline. That’s right, you can call Shamir to have your relationship problems solved by a musical expert, which coincide nicely with new single “Call It Off” (anyone else picking up on some dealbreaker vibes?). Here’s what you do: Call 1-844-4SHAMIR and you’ll have three options: 1) Leave a message with a summary of the issue you’re dealing with, and Shamir will call you back with thoughts on the matter. 2) You can listen to the new track “Call It Off” over the phone. Or 3) You can hear the options a second time, in a deeper voice. (The number for UK callers is 0800-193-3266.)
Watch the promotional video for the “Call It Off” Shamir relationship hotline below, along with the tracklist for Ratchet.
2 Make a Scene
3 On the Regular
4 Call If Off
5 Hot Mess
7 In for the Kill
10 Head in the Clouds
Jeff Terich is the founder and editor of Treble. He's been writing about music for 20 years and has been published at American Songwriter, Bandcamp Daily, Reverb, Spin, Stereogum, uDiscoverMusic, VinylMePlease and some others that he's forgetting right now. He's still not tired of it.