SXSW 2013 Photos: Wednesday, March 13 by Treble staff March 14, 2013 Treble’s recap of SXSW 2013: Day One. Featuring photos of White Lung, Rough Francis and California X. Make-shift bike racks Rough Francis Rough Francis Rough Francis Rough Francis California X California X California X California X California X Red 7: Just one of many lines around town. White Lung White Lung White Lung White Lung White Lung Tags California X Rough Francis SXSW SXSW 2013 White Lung